Let's Play!

My name is Charlene, and my first job was in a toy store! Thus started my love of toys. However, after college and law school, I began a career in project management, company creation, and business development. I spent over 20 years building companies, departments, and products. Then transitioned to social media and editing in the toy field after becoming a parent!

But what made me frustrated was the lack of resources that combined the puzzle pieces together for small toy companies.

It dawned on me that I could share my experience with business coaching within the toy space to help small companies with email marketing, event design, and developing ideas on a smaller scale and budget than you'd get with traditional PR firms or expensive marketing firms.

I use my economics degree with my law degree and business coaching and management background to apply it to my experience in the toy community. I want to bring you the toy tools you need for success without hiring an expensive agency.

In 2022, I marked my ten years as a consultant with The Toy Insider. I also launched an Event workshop series and hosted a Women In Toys (WIT) event with fantastic success. With support, I've decided to open the door to new clients in 2023 to help them with goals, training, and out-of-the-toy-box ideas.

Please book a FREE tailored call to share your goals, and let's see how we can work together to take the next steps for your success!

Imagine What Your Brand Can Do when you work with Total Toy Creative!

Think Outside the Toy Box


Monthly Membership

Don't read hundreds of articles or spend hours listening to podcasts. Let me sift it for you and share the strategies to show how they can apply to your TOY brand!


Total Toy Academy

Join a group of like-minded toy entrepreneurs to plan, implement and execute four key marketing goals in this four-week coaching program.


Done for you Services

Need someone to implement your Facebook ads? Need to strategize ideas for an event? Want to streamline influencer work? Book a call, discuss what you need, and see how we can work together!

See What it IS All About


On Social

You can always email me at: charlene @ totaltoycreative.com!

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