YOUR TOY ON TV.

GUARANTEED...

You've got a great product. Let's put it in the light!

Getting your toy featured on television can mean reaching new audiences, building credibility, and creating valuable exposure beyond the broadcast.

With Total Toy Creative's Limelight, you can secure a guaranteed sponsored television appearance, with station fees and coordination included.

TV TIME ISN'T JUST AIRTIME ANYMORE.

A television appearance can do more than introduce your toy to viewers. It can also become part of your brand's broader visibility strategy.

Reach Real Families.

Show parents what makes your product special through an engaging television demonstration.

Build Brand Credibility.

Add a recognizable media appearance to your marketing portfolio.

Expand Your Digital Footprint.

When segments are published online, they can create another opportunity for consumers, search engines, and AI platforms to discover your product.

The opportunity doesn't have to end when the cameras stop rolling.

STEP INTO THE LIMELIGHT

With more than 200 television appearances and over 15 years in the toy industry, I know how to bring toys to life on camera.

Now I'm making it easier for toy brands to secure television exposure without navigating complicated packages, pitching and production processes.

Here's what it includes:

limelight logo

One Sponsored TV Appearance

Brand inclusion in one shared sponsored television toy segment.

One Shared Podcast Episode

Brand inclusion in one shared podcast episode, distributed in both video and audio formats.

One Shoppable Roundup Blog Post

Brand inclusion in a curated toy roundup with a direct shopping link.

Podcast Recap Post

Brand inclusion in a blog post highlighting the podcast episode and participating products.

TV Segment Recap Post

Brand inclusion in a blog post recapping the television segment, link to the broadcast when available, and participating products.

Five Shared Social Media Posts

Shared promotional content across Facebook, Instagram, TikTok, Pinterest, and Linkedin. Paid amplification included.

  • Provide the product and information, and get:

  • Professional on-air product presentation

  • Station sponsorship fees included

  • Segment preparation and coordination

  • Consideration to avoid directly competing products in the same segment

THE LIMELIGHT IS YOURS

HOW BRIGHT DO YOU WANT IT?

Ready to shine?

LIMELIGHTCOST: $2,000

Whether you've got one hero product or a whole lineup ready to shine, there's a Total Toy Creative package designed to help your brand get noticed.

PINLIGHT

Editorial consideration for toy roundups, play guides, podcasts, and other relevant opportunities.

SPOTLIGHT

Dedicated video, audio, blog, and social content that tells your product's story and builds its digital presence.

LIMELIGHT

Shared sponsored television opportunity for the product you want families to see plus a shared Spotlight..

Is my toy guaranteed to appear on television?

Limelight includes one shared sponsored television appearance for your approved product, subject to station availability and booking requirements.

Once your product is approved, I'll work to secure a suitable television opportunity within the agreed booking period. If I'm unable to fulfill your placement, you can choose a refund or roll your appearance into the next quarter at no additional cost.

Can I choose which products are featured?

Absolutely! I encourage you to submit your priority products, especially if you have multiple launches or seasonal favorites.

I'll review your submissions and select products based on their play value, audience appeal, segment theme, and suitability for television. The more options you provide, the more flexibility I have to find the right opportunity.

Can I choose the television station, market, or airdate?

You're welcome to share your preferred markets, stations, and timing. I'll consider those preferences when developing television opportunities.

However, specific stations, markets, and airdates aren't guaranteed.


Will my product have its own dedicated television segment?

No. Limelight includes product inclusion in a shared sponsored toy roundup featuring multiple products. Your toy will be presented alongside other products selected for the segment, allowing viewers to discover several toys around a common theme.

What's included in my Limelight package?

Each $2,000 Limelight package includes:

One shared sponsored television appearance.

Product inclusion in one shared video and audio podcast episode.

One shoppable roundup blog post.

One podcast recap blog post.

One television segment recap blog post.

Five shared social media posts across Facebook, Instagram, TikTok, Pinterest, and LinkedIn.

Professional on-air presentation, station sponsorship fees, and segment coordination.

Paid social amplification is also included.

Can I purchase just the television placement without the additional content?

Limelight is designed as an integrated multimedia package, combining television exposure with supporting podcast, website, and social media content to support AI Discoverability. These elements work together to give your product additional opportunities to be discovered beyond the television broadcast.

Individual components cannot be removed or exchanged for a lower package price.

Can I purchase multiple television appearances?

Yes! You're welcome to purchase multiple Limelight appearances for upcoming launches, seasonal campaigns, or your annual marketing plan. Each purchased appearance includes its own sponsored television placement and supporting multimedia coverage. If you'd like multiple appearances, please contact me to discuss your priorities and available opportunities.

What happens if my product isn't approved?

Every product is reviewed for suitability before being accepted into a television segment. If none of your submitted products is an appropriate fit, your purchase will be refunded in full. Product selection considers the segment theme, audience, category, and suitability for an engaging television demonstration.

What happens if my television segment is canceled or doesn't air

Television schedules occasionally change, and final programming decisions remain with the station. If a scheduled or recorded segment doesn't air, I'll work to arrange a suitable replacement opportunity. If the replacement doesn't align with your products or marketing priorities, you can choose to roll your placement into a future suitable segment or receive a refund for the unfulfilled appearance.

What happens if my television appearance can't be secured?

If I'm unable to secure your television placement within the agreed booking period, you can choose between a refund or carrying your placement into the next quarter at no additional cost. If you've purchased multiple appearances, refunds apply only to the unfulfilled placements, based on the pricing established at checkout. Your purchase price remains the same if you choose to roll your placement forward.

Can my toy appear on television more than once?

Possibly! I regularly develop and pitch television segments around different themes, seasons, and play categories. Your Limelight purchase includes one sponsored television appearance. If you'd like me to continue pursuing additional television opportunities for your approved products, you can add extended media outreach at checkout. Additional appearances are never guaranteed and remain subject to product fit, producer approval, and availability.

Will my television appearance help my brand get discovered through AI?

Limelight creates content across television, podcasts, websites, and social media, giving your product multiple opportunities to be seen and discovered.

Publicly available podcast episodes, blog posts, and social media content may also help search engines and AI-powered platforms find information about your products. While no media program can guarantee AI recommendations or search rankings, building a broader digital presence can support your brand's discoverability.

TIME TO MAKE YOUR BRAND SHINE...