YOUR TOY ON TV.

GUARANTEED...

You've got a great product. Let's put it in the light!

Getting your toy featured on television can mean reaching new audiences, building credibility, and creating valuable exposure beyond the broadcast.

With Total Toy Creative's Limelight, you can secure a guaranteed sponsored television appearance, with station fees and coordination included.

TV TIME ISN'T JUST AIRTIME ANYMORE.

A television appearance can do more than introduce your toy to viewers. It can also become part of your brand's broader visibility strategy.

Reach Real Families.

Show parents what makes your product special through an engaging television demonstration.

Build Brand Credibility.

Add a recognizable media appearance to your marketing portfolio.

Expand Your Digital Footprint.

When segments are published online, they can create another opportunity for consumers, search engines, and AI platforms to discover your product.

The opportunity doesn't have to end when the cameras stop rolling.

STEP INTO THE LIMELIGHT

With more than 200 television appearances and over 15 years in the toy industry, I know how to bring toys to life on camera.

Now I'm making it easier for toy brands to secure television exposure without navigating complicated packages, pitching and production processes.

Here's what it includes:

One Sponsored TV Appearance

Brand inclusion in one shared sponsored television toy segment.

TV Segment Recap Post

Brand inclusion in a blog post recapping the television segment, link to the broadcast when available, and participating products.

- PLUS -

One Shared Podcast Episode

Brand inclusion in one shared podcast episode, distributed in both video and audio formats.

One Shoppable Listicle Blog Post

Brand inclusion in a curated toy listicle with a direct shopping link.

Podcast Recap Post

Brand inclusion in a blog post highlighting the podcast episode and participating products.

Four Shared Social Media Posts

Shared promotional content across Facebook, Instagram, TikTok, and Linkedin.

One Play Guide Feature

Product inclusion in a Playroom Chronicles Play Guide featuring creative ways families can play with your toy.

Toy Seal Award Consideration

Eligible products may be independently evaluated for a Toy Seal Award. Awards are based on product merit and are not guaranteed through purchase.

  • Provide the product and information, and get:

  • Professional on-air product presentation

  • Station sponsorship fees included

  • Segment preparation and coordination

  • Consideration to avoid directly competing products in the same segment

limelight logo

THE LIMELIGHT IS YOURS

HOW BRIGHT DO YOU WANT IT?

Ready to shine?

LIMELIGHTCOST: $1,500

Whether you've got one hero product or a whole lineup ready to shine, there's a Total Toy Creative package designed to help your brand get noticed.

PINLIGHT

Editorial consideration for toy roundups, play guides, podcasts, and other relevant opportunities.

LIMELIGHT

Shared sponsored television opportunity + additional content for the product you want families to see plus a amplification.

Is my toy guaranteed to appear on television?

Yes! Limelight includes one guaranteed shared sponsored television appearance for an approved product in a shared toy segment within six months of purchase. I'll handle the coordination, segment preparation, and on-air product presentation, so you can focus on getting your product ready for its moment in the Limelight. Television scheduling and final programming decisions remain with the station. Television scheduling and final programming decisions remain with the station. If your television appearance cannot be fulfilled within six months of purchase, you can choose a $750 refund or a $750 credit toward a future Limelight purchase, as outlined below.

Can I choose which products are featured?

Absolutely! I encourage you to submit your priority products, especially if you have multiple launches or seasonal favorites. I'll review your submissions and select products based on their play value, audience appeal, segment theme, and suitability for television. The more options you provide, the more flexibility I have to find the right opportunity.

Can I choose the television station, market, or airdate?

You're welcome to share your preferred markets, stations, and timing. I'll consider those preferences when developing television opportunities. However, specific stations, markets, and airdates aren't guaranteed.


Will my product have its own dedicated television segment?

No. Limelight includes product inclusion in a shared sponsored television roundup featuring multiple products. Your toy will be presented alongside other products selected for the segment, allowing viewers to discover several toys around a common theme. I'll give consideration to avoiding directly competing products in the same segment, but exclusivity is not guaranteed.

Can I purchase just the television placement without the additional content?

Limelight is designed as an integrated multimedia package, combining television exposure with supporting podcast, website, and social media content to support AI Discoverability. These elements work together to give your product additional opportunities to be discovered beyond the television broadcast. Individual components cannot be removed or exchanged for a lower package price.

Can I purchase multiple television appearances?

Yes! You're welcome to purchase multiple Limelight appearances for upcoming launches, seasonal campaigns, or your annual marketing plan. Each purchased appearance includes its own sponsored television placement and supporting multimedia coverage. Each Limelight package includes one sponsored television appearance. If you'd like your product considered for additional television segments that quarter without purchasing another full multimedia package, you can select the optional television pitching add-on at checkout. If you'd like multiple Limelight appearances, please contact me to discuss your priorities and available opportunities.

What happens if my product isn't approved?

If none of your submitted products is an appropriate fit, your purchase will be refunded in full, provided no services have begun. Product selection considers play value, audience appeal, segment theme, and suitability for an engaging television demonstration.

What happens if my television segment is canceled or doesn't air

Television schedules occasionally change, and final programming decisions remain with the station. If a scheduled or recorded segment doesn't air, I'll work to arrange a suitable replacement opportunity within six months of your original purchase. If the replacement doesn't align with your products or marketing priorities, you can choose to receive a $750 refund for the unfulfilled television appearance and accompanying TV recap article, or apply that $750 as a credit toward a future Limelight purchase.

What happens if my television appearance can't be secured?

If I'm unable to secure your television placement within six months of purchase, you can choose between a $750 refund for the unfulfilled television appearance and accompanying TV recap article or a $750 credit toward a future Limelight purchase. If you've purchased multiple appearances, refunds or credits apply only to the unfulfilled television portions of those packages. Any completed content and promotional services are not affected.

Can my toy appear on television more than once?

Possibly! I regularly develop and pitch television segments around different themes, seasons, and play categories. Your Limelight purchase includes one sponsored television appearance. If you'd like me to continue pursuing additional television opportunities for your approved products, you can add extended media outreach at checkout. Additional appearances are never guaranteed and remain subject to product fit, producer approval, and availability.

Will my television appearance help my brand get discovered through AI?

Limelight creates content across television, podcasts, websites, and social media, giving your product multiple opportunities to be seen and discovered.

Publicly available podcast episodes, blog posts, and social media content may also help search engines and AI-powered platforms find information about your products. While no media program can guarantee AI recommendations or search rankings, building a broader digital presence can support your brand's discoverability.

What if my product priorities change while I'm waiting for my TV segment?

Totally normal, since seasons and launch plans shift. If your priorities change before your segment is booked, you can swap in a different product at no extra charge. Send me the new product(s) for consideration!

When will my product be on television?

Your segment airs within six months of purchase. Stations book two to three months ahead and depends on station availability and interest so we need that flexibility. If you buy late in a quarter, your product will most likely air in the next quarter's season. You're welcome to reach out before you you purchase to share your preferred timing, and you can also note your preference on your product submission form.

TIME TO MAKE YOUR BRAND SHINE...