“A well-executed blog sets you apart as an expert in your field.” - Penelope Trunk
As a small toy company, having blog posts on your website can be essential for attracting customers! People will Google "What are the best toys for...." or "Toys to help with hand/eye coordination". If you have a post on point, they will land on your site and hopefully buy from you!
By creating high-quality and informative blog posts that provide value to your audience, you can position your company as an authority in your industry. It also boosts SEO because when you create blog posts around relevant keywords and topics, search engines like Google are more likely to rank your website higher in search results.
Also, blog posts can help create awareness for your products or services by introducing potential customers to your brand and educating them about the benefits of your products as well as provide value to your audience by answering their questions or solving their problems!
With that said, what do you write about?
Here are several types of blog posts that you could create to attract customers in the toy space. Consider writing one of each focusing on your product in each blog concept below.
Write a blog post that reviews your products, highlighting its features and benefits. Make sure to also focus on the benefits! Be sure to include high-quality images and videos of the products in action. This can help potential customers make an informed purchasing decision.
Create a blog post that provide step-by-step instructions on how to use your products. This can be particularly useful if your products are complex or require assembly. Also consider sharing other ways to play too!
Develop blog posts that educate your audience on topics related to your products, such as child development, educational toys, or sensory play. This type of content can position your company as an expert in your field and attract customers who are interested in learning more about the benefits of your products.
Create blog posts that suggest your products as gifts for specific occasions, such as birthdays or holidays. Be sure to highlight the features and benefits of each product and include high-quality images. You might want to make sure you write one for birthdays, one for the holidays and any other experience you think your product would be a good fit!
Share a blog post that gives your audience a behind-the-scenes look at your company, such as the manufacturing process, product development, or interviews with team members. This can help build trust and foster a deeper connection with your audience. These can be a lot of fun!
Create a blog post that address trending topics related to your industry, such as sustainability or eco-friendly toys. This can help position your company as a thought leader in your field and attract customers who are interested in the latest industry trends.
Share blog posts that highlight customer stories or testimonials. This can help build social proof and encourage potential customers to make a purchase.
Each of these posts can lead to engaging social media posts too! Overall, blog posts can be an effective tool for attracting customers, building brand awareness, and driving sales. By creating high-quality content that provides value to your audience, you can establish yourself as an authority in your industry and position your company for long-term success.