YOUR TOY ON TV.
GUARANTEED...
You've got a great product. Let's put it in the light!
Getting your toy featured on television can mean reaching new audiences, building credibility, and creating valuable exposure beyond the broadcast.
With Total Toy Creative's Limelight and Starlight packages, you can secure a guaranteed sponsored television appearance, with station fees and coordination included.
TV TIME ISN'T JUST AIRTIME ANYMORE.
A television appearance can do more than introduce your toy to viewers. It can also become part of your brand's broader visibility strategy.
Reach Real Families.
Show parents what makes your product special through an engaging television demonstration.
Build Brand Credibility.
Add a recognizable media appearance to your marketing portfolio.
Expand Your Digital Footprint.
When segments are published online, they can create another opportunity for consumers, search engines, and AI platforms to discover your product.
The opportunity doesn't have to end when the cameras stop rolling.
STEP INTO THE LIGHT.
With more than 200 television appearances and over 15 years in the toy industry, I know how to bring toys to life on camera.
Now I'm making it easier for toy brands to secure television exposure without navigating the pitching and production process themselves.
The Limelight and Starlight gives you opportunity for all of it.
Option #1
The LIMELIGHT
Your product receives inclusion in at least one shared sponsored television toy segment, presented by Charlene DeLoach.
Provide the product and information, and get:
Professional on-air product presentation
Station sponsorship fees included
Segment preparation and coordination
Consideration to avoid directly competing products in the same segment
Option #2
THE STARLIGHT
Why stop with a television moment when you can build a broader media presence?
Everything in Limelight PLUS 4 Spotlights AND 4 Pinlights (one per quarter).
One TV appearance is great but a year of visibility? Even better!
Your brand doesn't stand still. You've got new launches, seasonal products, and different priorities throughout the year
Starlight brings together three Total Toy Creative programs in one 12-month package.
A year-long combination of television, dedicated multimedia content, and additional editorial consideration opportunities.
THE SPOTLIGHT IS YOURS
HOW BRIGHT DO YOU WANT IT
Ready to shine?
LIMELIGHTCOST: $6,000
STARLIGHTCOST: $10,000
Whether you've got one hero product or a whole lineup ready to shine, there's a Total Toy Creative package designed to help your brand get noticed.
PINLIGHT
Editorial consideration for toy roundups, play guides, podcasts, and other relevant opportunities.
SPOTLIGHT
Dedicated video, audio, blog, and social content that tells your product's story and builds its digital presence.
LIMELIGHT
Shared sponsored television opportunity for the product you want families to see.
STARLIGHT
One shared sponsored television opportunity plus four dedicated Spotlights, and four Pinlight submissions per quarter. (Savings of $1,400)
TIME TO MAKE YOUR BRAND SHINE...
