Annual Partnership
Submit three product priority submissions each quarter, and one product receives each quarter:
Video Podcast Roundup Inclusion
Your product featured in a curated roundup episode on YouTube alongside complementary brands.
Roundup Blog Post Inclusion
Your product included in a curated listicle post in another SEO touchpoint for parents searching for solutions.
Audio Podcast Listicle Inclusion
Shared Audio Podcast Listicle
Distributed across Apple Podcasts, Spotify, Amazon Music, and iHeartRadio.
Dedicated Toy Review Post
A standalone SEO-optimized blog post written around your product, searchable and shareable.
Newsletter Inclusion
Promoted to our growing email list of engaged parents with special deals, shoppable links and features.
Amazon Live Roundup Inclusion
Your product featured in a live Amazon shopping session, directly in front of buyers at the point of purchase.
Social Media Amplification
Published across TikTok, Instagram, Pinterest, LinkedIn, and Facebook with paid amplification included.
Other Editorial Opportunities
All three of your quarterly product priorities are considered for traditional media opportunities.
the value doesn’t stop there, you’ll also get
Introduce the Bonuses.
THE USP OF THIS BONUS
Name of the Super Bonus
01
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THE USP OF THIS BONUS
Name of the Super Bonus
02
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THE USP OF THIS BONUS
Name of the Super Bonus
03
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Thank you for submitting your products for consideration! Before you begin, please make sure you have all of the following information:
•Product Name •MSRP •Age range •Description •Retail availability •Images •Sample availability •Credit card information
YOUR CONTACT INFORMATION
PRODUCT DETAILS
RETAIL INFORMATION
SAMPLES
PAYMENT
If You Are Not 100% Satisfied.
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CUSTOMER TESTIMONiALS FOR YOUR PRODUCT
Real People + Real Results
SUMMARY OF THEIR RESULT
“This isn't fluffy marketing”
This isn't fluffy marketing—it's deep, actionable insights that transform your brand into something families cherish. We've never felt so clear, confident, and connected.
Mark O.
SUMMARY OF THEIR RESULT
“We stopped chasing influencers.”
Working with Charlene changed our entire approach. We stopped chasing influencers and started creating genuine excitement. Parents now look for our toys by name—not by clicks.
Jessica T.
“A really strong testimonial that confirms the transformation that is waiting.”
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- JANE AWESOME Acme, Co.
FAQs
Good Questions.
Straight Answers.
Is this a good fit if we only have a few products?
Total Toy Creative works best for brands with an active product line of 10 or more SKUs. With three product submissions per quarter, you want enough variety to keep the content options editorially relevant across different seasons and story angles. If your line is smaller than that, reach out anyway, it may still be a fit depending on your launch calendar or product, or we can offer a discount.
Is the placement guaranteed, or is it editorial?
The content pipeline placements (podcast, blog, social, Amazon Live) are guaranteed as part of your annual partnership. Traditional media pitching is editorial by nature. Charlene considers your products, but press coverage is not guaranteed by anyone who's telling you the truth.
We're an agency. Can we buy one partnership for multiple clients?
Total Toy Creative is one brand, one partnership. The editorial integrity of the content depends on Charlene's independent voice, and that voice can't serve multiple competing brands under a single agreement. Each brand your agency represents would need its own partnership. Reach out to discuss agency arrangements with a discount.
We're a larger brand with a marketing team. How does this fit our existing strategy?
Total Toy Creative works best as a credibility and reach layer on top of your existing marketing. Charlene's audience trusts her independent voice, and she's not your average content creator. That's exactly the kind of third-party endorsement that's hardest to manufacture and easiest to leverage.
How does the product selection process work each quarter?
At the start of each quarter, you submit three product priorities. Charlene selects one for the full content pipeline each quarter based on editorial fit, seasonality, and audience relevance.
What if I want more than one product in the full content pipeline?
That's a conversation worth having. Reach out and we can discuss options for expanded coverage.
What is the Summit?
The Summit is an annual event bringing together toy industry professionals and engaged parents around the future of play. Scheduled for October 2026, it's a focused gathering built around the intersection of toys, parenting, and the changing play landscape and it's where the toy industry's most forward-thinking brands come to be seen.
What if I want more than one product in the full content pipeline?
That's a conversation worth having. Reach out and we can discuss options for expanded coverage.
