Your Buyers Left Social.
Did your strategy?
This is the content system your competitors haven't figured out yet.
Social media was not built to help brands win.
While you keep funding the algorithm, parents have already moved on by searching Google, asking AI, and skipping the content you're paying for.
When a parent asks AI for toy recommendations, it pulls from content it can find, index, and trust. But she is not always asking for toys. She is asking how to get her kid off screens. How to help her child focus. How to get them to play independently.
AI answers those questions with blog posts, podcasts, and articles. Not social posts that expired yesterday. If your content isn't built around those problems AND living in containers AI can actually find, your brand doesn't exist in those results.
Without the right content in the right containers, you are invisible to your most valuable buyer.
Maybe You've Thought:
We want content that keeps working...
Not posts that expire before they convert.
We need to show up where parents are searching...
Not just where the algorithm decides to show us.
We're tired of the content treadmill...
One more campaign that resets to zero next month.
The problem isn't your product. It's where your content lives.
But the parent typing her problem into Google or asking AI for help is not shopping yet. She is looking for a solution.
That is where your next customer is. And that is where gift guides, unboxing videos, and influencer posts cannot follow her.
It's Time To Stop Playing An Outdated, Rigged Game:
Impressions, unboxing videos, gift guide placements. The old model answers the parent who is already shopping.
The new model answers the parent who is not shopping yet.
Content that answers her problem. Content containers that put your product in front of her as the solution. Content that trains AI to recommend your brand. Content containers that still work for you year after year.
That's Where I Come In...
I build one collaboration into six content containers: video podcast, audio podcast, blog, social media, newsletter, and shoppable placements.
Unlike every toy reviewer and influencer you have worked with, I don't start with your product.
I start with the problem your product solves, because that is what parents are searching for.
No parent searches for a toy. She searches for a solution to a problem she is living right now.
She scrolls Instagram for entertainment. She opens Google and AI when she has a problem to solve. Those are two completely different mindsets. One is passive. One is ready to buy.
That is why blogs, podcasts, and video convert where social media cannot. They live permanently. They get indexed. They keep working long after you paid for them.
Think of your marketing like a game missing a player.
You can play shorthanded. But you won't win.
Influencer & Social Content capture attention and buzz
Product Reviews inform and validate purchase decisions
Problem-First Content Containers reach the parent who is searching for help and turn her into a buyer who stays.
Play all three and your marketing works the way it was designed to.
Skip one and you are missing a piece that the whole game depends on.
You have done everything right. Influencers. Placements. Campaigns.
But the way parents find products has fundamentally changed.
And no amount of budget spent on the old model is going to show up in an AI search result.
The brands that figure that out now will own the next decade.
The ones that don't will keep wondering why their content isn't converting.
Introducing Total Toy Creative
Your gateway to professionally crafted, evergreen content that converts the buyers unboxing videos and influencer posts can't reach.
In the Program...
Content containers that live where AI searches.
Content that reaches buyers your current strategy will never find.
Content that keeps working for your brand long after you paid for it.
Is Total Toy Creative Right For You?
Not every brand is ready to stop playing the old game.
You are tired of campaigns that spike and disappear while your competitors keep showing up in search.
You want your brand to be the answer when a parent searches for a solution, not just a product.
You understand that the next decade of toy marketing will be won in AI search, not in a social feed.
You are ready to invest in content that keeps working for your brand long after you paid for it.
You want to reach the buyer your current strategy will never find.
Class No 1
TIME ESTIMATION FORMULA
In this class, we will teach you the visual system for knowing just how much TRUE time you have each day. WARNING - This might produce audible gasps from you, but never fear - we will show you how to make that time count, and once you have a good grasp on it….you’ve won more than half the battle.
What We’ll Work On:
Visual time estimation
Attending to your human needs first
Maximizing your best hours of the day
Class No 2
Task Estimation Formula
In this class, we will teach you the three P’s of business planning, and how to categorize your tasks so they are prioritized without a lot of decision fatigue. You’ll have a spot for everything, and the reassurance that it’s all in the right order too.
What We’ll Work On:
Business planning in 90 day sprints
Task prioritization
Ditching scattered multi-tasking
Class No 3
Focus Mastery Formula
In this class, we’ll strengthen your focus muscle so you are able to stick to the plan you set. No shaming allowed. The best part about all of this is you can be a fluid flexible person and still master the skill of focus and refocus.
What We’ll Work On:
Exercising your focus muscle
Accounting for natural distraction
Understanding “task switching” costs
PEOPLE ARE SAYING IT IS THE BEE’S KNEES
IT’S ABOUT DARN TIME
IT’S ABOUT DARN TIME
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla non augue a dolor convallis lacinia. Aliquam massa mi, consectetur vitae semper vitae, interdum et est. Fusce eget nisl ultrices, efficitur augue sagittis, auctor ipsum.
- JANE AWESOME
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla non augue a dolor convallis lacinia. Aliquam massa mi, consectetur vitae semper vitae, interdum et est. Fusce eget nisl ultrices, efficitur augue sagittis, auctor ipsum.
- JANE AWESOME
In addition to this, we’ll stack you up with some simple bonuses that make About Darn Time EVEN FASTER!
BONUS #1 The Big List Of Business Tasks Prioritized
Eliminate the decision fatigue around certain business tasks. This list is the full stack of typical business owner tasks, categorized by priority. It also includes a time estimation so when you’re planning your weeks, you can create a realistic plan! It works for all types of online business owners!
BONUS #2 Crush It With Google Calendar
The best free calendar available today is Google calendar, and this class will give you basic setup instructions as well as some “power user” hacks you may not know yet that will make using the calendar app and tool a breeze.
BONUS #3 Come With Me As I Quarterly Plan!
Using the About Darn Time system, watch me quarterly plan inside our company Funnel Gorgeous. We are a multi-million dollar brand and use this simple system every 90 days so I am CLEAR on what I have to do as Co-CEO after setting up the quarterly priorities. Proof this works whether you are a 1 person show or have a big team!
Your next customer is already searching.
She just cannot find you yet.
With Total Toy Creative, she will...
JOIN THE PROGRAM
SPOTLIGHT PLAN
Shared Listicle Feature
$997
Plus Product Samples
Submit One Product for:
Your toy featured alongside complementary products in a curated roundup, maximizing SEO and paid ad discovery opportunities.
Video Podcast Feature Your product showcased on my YouTube channel, where parents can see your toy in action through engaging, story-driven content.
Audio Podcast Feature Extended reach across Apple Podcasts, Spotify, Amazon Music, and iHeartRadio to meet parents during commutes, workouts, and daily routines.
Five Social Media Posts
Strategic placement in Instagram, TikTok, Pinterest, LinkedIn, and Facebook.
Two Blog Posts
A podcast companion post plus a standalone product feature, both SEO-optimized for long-term discoverability.
Newsletter Feature
Direct access to engaged parents actively seeking trusted toy recommendations.
Amazon Opportunities
Editorial consideration for our shoppable Favorites page and Amazon Live features.
Plus additional editorial opportunities at our discretion. and paid amplification is included so your product reaches targeted parent audiences, not just organic followers
SHOWCASE PLAN
SOLO SPOTLIGHT PLAN
$1997
Plus Product Samples
Submit One Product for:
Everything in the Spotlight, BUT
Your product is the only star. Everything in the Shared Spotlight, but you're the exclusive feature. No competing products. All attention on your brand's story.
Will my product be returned?
No. Samples are not returned. They may be used for media styling, and giveaways.
What types of products are you looking for?
Toys and kid products with clear play value and a problem they solve for families. If your product makes a parent's life easier or a child's play richer, we want to hear from you.
How many products can I submit?
You can submit as many as you want with a separate fee for each. One opportunity per product.
Do you do custom content packages?
Yes, we do. Please reach out to [email protected].
Can I just be a podcast guest?
Yes, we offer that opportunity. Please learn more about our process here.
What does On-Air mean?
Depending on your product and our editorial process, that may mean your product is featured in a TV segment, in an Amazon live or in a YouTube video.
Do you have any other packages?
If you are looking for an affordable option without any content guarantees, you can submit your product to The Toy Edit. Learn more here.
You don’t have a big following, so why trust you?
I don't rely on organic reach alone. All social content includes paid amplification to targeted parent audiences. Your product gets seen regardless of my follower count.
Second, my authority isn't built on followers. It's built on 15+ years in the toy industry, 350+ published articles, and 200+ TV segments. But more importantly, I build content the way AI actually finds it. Problem-first. In the right containers. Indexed and searchable long after your campaign ends. That is not something a follower count can buy. And it is something your competitors have not figured out yet.
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TOYPRENEUR CLUB79
IT’S ABOUT DARN TIME
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla non augue a dolor convallis lacinia. Aliquam massa mi, consectetur vitae semper vitae, interdum et est. Fusce eget nisl ultrices, efficitur augue sagittis, auctor ipsum.
- JANE AWESOME
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla non augue a dolor convallis lacinia. Aliquam massa mi, consectetur vitae semper vitae, interdum et est. Fusce eget nisl ultrices, efficitur augue sagittis, auctor ipsum.