...and more

It's Time to Level up your marketing game strategy.




Higher Paying Customers

Press & Influencer Coverage

"When consumers feel connected to brands, more than half of consumers (57%) will increase spending with that brand, and 76% will buy them over a competitor.

Creating Connections: What Consumers Want From Brands In An Increasingly Divided Society. Sprout Social (2018)

My name is Charlene... And I provide Creative Coaching for Companies!


Get Out of the Toy Box Ideas

Whether you implement ideas on your own or use them to present to your agency, save money by knowing what game to choose before you start playing.


Get A Trifecta of Talent

I'm an attorney, economist, and toy expert that can provide a multi-faceted approach you won't find anywhere else.


Get Control of your Board playroom

From events to yearly planning, your business goals are your playroom, so organize it with various ideas that maximize revenue for your brand. Convert consumers into playing - and paying - customers, especially in this challenging economy.

Companies Need Coaching Too!

Often I see a small brand working hard to sell their product but not planning goals beyond selling. Alternatively, I see companies spending thousands of dollars on agencies to have them develop ideas that aren't specific to the their industry.

I get frustrated when I know there is a better way and more cost-effective way to achieve your goals.

You don't have to look for an employee or hire a niece. You don't have to spend hours figuring it out. I've worked for years as a business coach and consultant specializing in development, project management, social media, business design, law, and economics - and I have over ten years in the toy industry too!

From sorting out sales strategies, customizing projects, or offering value-added workshops, Total Toy Creative provides creative solutions for toy-specific companies and companies looking for T.O.Y specific strategies in Tactics, Optimization, and Yearly goal planning. Think outside the 'toy box' and level up your company this year!

Imagine What Ideas We can come Up With to win the game!

Marissa Silva Editor-in-chief (The Toy Insider)

“Charlene is beyond impressive. She is simply the most dedicated, hard-working, skilled person.”


Creative Content

Monthly Membership

Each month get valuable resources, including a podcast and newsletter with industry specific ideas to support your business.


Total Toy Academy

Join this four-week program, where we will outline and implement your G.A.M.E plan. From tactics, optimization, and yearly goals, you'll get group coaching, valuable resources, and feedback to level up your business goals.


One-on-One Work

Need to plan an event? Implement an Influencer Program? Revamp your website? Have me do the work for you!

“The best investment we made in our business.”

We were beyond impressed with her knowledge and experience. She was professional and communicative. She took our business goal for 2023 to the next level.



Chasing Influencers and Press for Advertising

It's hard to find good ones and when you do use them, the partnerships don't convert to sales.

Asking Consumers to Sign Up In Exchange for a Discount

You ask, you receive, but after the first purchase, they don't buy again and you don't know why.

Directing Consumers to a Single Shopping Cart

You are directing customers to a shopping cart, but you are not using a sales funnel in the process.

I can help you with:

Your event strategy

Building a sales funnel

Designing email sequences

Creating an influencer program

Building a lead page or lead magnet

Designing a product funnel to increase cart value

Strategize event and media opportunities

Writing SEO attraction articles

And so much more!


On Social

You can always email me at: charlene @! - All Rights Reserved - Terms & Conditions