Charlene DeLoach

It's Time To Think Outside The Toy Box.®

I'm that marketing story-seller
you've been looking for.

With 25 years of professional business experience in business coaching, event strategy, and social media, I bring a unique perspective to the pages of your marketing story.

Over the past ten years, I've seamlessly blended my toy industry event and influencer experience to craft brand stories that resonate and engage. When you partner with me, you'll write a compelling storyline where your brand comes alive.

Companies that are online retailers are often the type of

online marketers who think: My Business, My Problem.

Spoiler Alert...

Conversion struggles DO NOT have to rest entirely on your shoulders...

The decisions, strategies, and implementation don’t either.

Social media marketing does NOT have to be your solo journey, and you shouldn't feel lost in the vast expanse of a big, expensive agency—waiting for results—with Gen Z staff who don't understand the overall needs of small businesses.

You know your business will thrive if you seek the tailored, one-on-one help you need — and the ROI will speak for itself.

Instead, you’re stuck doing all the web copy, email marketing, and social media stuff, and your business is halted from moving beyond the cliffhanger.

You think your only options are to hire an expensive agency and wait months for results or hire an intern who needs oversight you don't have time for, and you feel like you are reading the same paragraph again and again.

Let me help you write your customer-focused chapters...with less cost and more conversions and maximize revenue in minimal time.

get to your happily ever Ending...NOW!

“We are lucky to have her work with us .”

“Charlene is beyond impressive. She is simply the most dedicated, hard-working, skilled person. We hire her every year because she always brings amazing results!”

The Toy Insider

Marissa Silva - Editor in Chief

Working Together Options

S.t.o.r.y. Sessions

Not sure which option fits your needs best? Let's hop on a call and walk through it together.


Small Brands

Those that want a new way of thinking

Online Retailers

Those wanting personal service

Independent Store Owners

Social Media Planning

Develop and execute a comprehensive social media strategy, including content calendars, graphics, and copy.


You can elevate your social media presence with our comprehensive strategy, encompassing content calendars, graphics, and expertly crafted copy. This is a fit for you if:

  • You're ready for a transformative experience that moves you from social media stagnation to an actionable plan, my service is designed for you.

  • You know your audience and objectives, but you need to know what page to turn to when navigating the maze of social media.

  • You're working with a modest budget for one-time guidance or looking for one-on-one feedback with a quick turnaround, my insights will help you move your social media efforts forward.

Together, we'll navigate the path to a more strategically designed, optimized, and profitable online presence. Whether refining your content strategy, planning your content for the year, or making stop-the-scroll graphics, I'll help you break free from the limitations holding you back.

Every day you wait is a potential loss of customers and revenue.

Tailored Website Content

Create engaging and relevant content for blogs and websites to drive traffic, including lead magnets to increase conversions to your email list.


We will work to build your online presence with tailored website content that includes relevant content to drive increased traffic and strategically implement lead magnets to boost email list conversions. This is a fit for you if:

  • You want to craft content that drives people to your page by being an expert in the problem you are trying to solve with your product.

  • You're focused on driving traffic to your website by strategically incorporating lead magnets to encourage conversions and grow your email list.

  • You have a modest marketing budget and want to make the most of it through effective organic marketing strategies on your website and social media pages.

Together, we'll optimize your website content to resonate with your audience, drive traffic, and boost email list conversions, making your online presence a powerful tool for your business.

Procrastination can be costly – don't let potential opportunities slip through your fingers!


B2B Brands

Those wanting budget-friendly marketing Ideas


Those wanting to move forward now!

Digital Retailers


Service Businesses

Real Estate Agents

Online Retailers

Those wanting personal service

Independent Store Owners

Optimized Paid Advertising

Create cost-effective Facebook and Instagram advertising graphics, copy, and placement to reach the right audiences and build your email list or maximize ROI.


Empower your social media presence with cost-effective Facebook and Instagram advertising solutions, including expertly crafted graphics, copy, and strategic ad placement to reach the right audiences. This is a fit for you if:

  • You want to make a substantial impact with your social media advertising efforts while optimizing your budget.

  • You understand the value of reaching precisely the right audience and the potential for building your email list.

  • You seek engaging, visually appealing graphics and persuasive copy that drive audience action and enhance your social media ad campaigns.

Together, we'll launch successful Facebook and Instagram advertising campaigns that maximize your ROI and help you grow your email list – all while staying budget-friendly.

Your competitors are investing in their social media strategies. You now have an affordable way to do so, too.

Refining Email Automation

Get assistance in defining or refining your email automation processes, including sequences, email copy, and onboarding leads.


I can supercharge your email automation with my expertise in defining or refining your email sequences, copy, and lead onboarding. This service is an ideal fit for you if:

  • You recognize the power of well-defined email sequences and lead onboarding in building valuable customer relationships.

  • You value persuasive email copy that engages and converts, enhancing the effectiveness of your email marketing efforts.

  • You're keen to streamline your email automation to save time and reach your target audience without relying on social media or advertising expenses.

Let's ensure your email sequences, copy, and lead onboarding are finely tuned for success, empowering your business to thrive in a rapidly changing landscape while building lasting connections with your audience.

Don't risk missing out on cost-effective sales potentials!


Those wanting Ad alternatives

E-Commerce Stores

Service Businesses

Real Estate Agents



Small Brands

Shopify Retailers

Amazon Retailers

Those wanting personal service

Those who want a new way of thinking

Your Experiential Opportunities

Plan for consumer and industry-facing events with a plan to maximize your ROI and build your brand with consumers and influencers.


My expertise in planning consumer and industry-facing events is designed to maximize your brand's presence with consumers and influencers. This service is a fit for you if:

  • You're looking to create memorable events that resonate with your audience and impact your brand's reputation.

  • You recognize the value of building connections with consumers and influencers, leveraging their support and advocacy for your brand.

  • You're keen to ensure that every event you organize results in a substantial ROI and contributes to your brand's long-term growth and success.

We'll chart a path to success, ensuring each event resonates with your audience, builds meaningful connections with influencers, and solidifies your brand's presence.

Act now before other brands seize these opportunities.

The "One Chapter at a Time" Model

I work on a one-day model process - where we pick the part of the marketing story you want to work on, and I work on it for one day. There are no lengthy contracts, project management timelines, or long-term waiting.

You get results in one day.

That's right. You get results in 7 hours! Plus, you pay as you go. You can purchase a one-day story session when needed—without worrying about tying up precious financial resources waiting for the final product.

The Synopsis

After you book a S.T.O.R.Y session, you'll get a welcome email from me with homework to complete a few days before our session so we can be on the same page before the work begins!

On the day of our S.T.O.R.Y session, we kick off at 9:00 A.M. in your chosen time zone with a 30-minute strategy session to outline the day. Then, I'll get to work and use Voxer to send you any questions I have to make sure I'm on track to meet your needs. Because of my experience, expertise, and super-efficient processes, I can achieve maximum results in our time together!

Midway through the day, I'll send proofs or completed drafts. We'll spend 15 minutes reviewing the content. Then, I'll tackle your feedback and address any other tasks for the rest of the session. I want you to be super happy with the progress and work product!

Then, we conclude with a 30-minute debrief at 3:30 P.M. to review the creative content and make final edits. You can then book another S.T.O.R.Y Session or pass the work product to your team to execute!

I’ll also provide additional support for one week via Voxer so you can reach out if you need help implementing the content I created so you can move to the sequel of your brand's storyline!

Please Note:

You must fill out an application TODAY, if you want to work with me within the next 60 days. I have only a select number of monthly spots for my S.T.O.R.Y sessions!

The Fine Print

I do not guarantee revenue goals; I am only one component of the broader business equation. However, any client who has worked with me will tell you that I give you 1000% of my creative energy, time, and expertise! I'll help you stay on task, organized, and on point. I have a knack for coming up with ideas in minutes, and I will also help YOU get unstuck in your mind about what to do next and how to proceed.

I will save you the time and money you might have spent on social media experts living in their parent's basement or MIT-level companies requiring a translator for you to understand the marketing terms they are using! I will spare you the agony of deciding what to do, what order to do things in, and the headache of managing a team to get the same results I can do in a day.

I'm happy to provide plenty of references should we get to that point in our budding relationship, and you can check out my testimonials throughout this website!

I will treat your business as if it's my own, which means I'll only work with select brands I believe in.

I have an application form to ensure we are a good fit because when we are - magic happens!

“She's enjoyable to work with.”

“Charlene has a knack for translating complex information into actionable solutions. I love the one-day model as I get what I need quickly and on a clear budget! Can't recommend this enough!”

Soap Box Studio

Tracey - Owner